Friday, January 15, 2010

Too much SuperDry at Asahi Shinbun

Hoping to follow the success of canned coffee in Asia, Japanese beverage and food companies are accelerating sales of regular coffee designed to hit the sweet tooth of foreign consumers.

The manufacturers are making coffee catered to the tastes of people abroad who prefer sweeter flavors, unlike in Japan, where many coffee drinkers use little or no sugar. Asahi Shimbun.

Where is this place called Japan? I don't think it is anywhere near Tokyo. I suppose one could debate the meaning of "many" in the report. Wonder if "many" coffee drinkers in those weird foreign countries also use little or no sugar.

Gotta give up my out-of-the-ordinary-for-non-Japanese black coffee and start drinking more of the classic Georgia canned coffee which, to my amazement, is not sweet.

Everyone knows that folks in Japan don't like sweet stuff which is why there is so much of it here. I know a guy who ate some Snickers bars in Chicago. He hated it because it was so much sweeter than the Japanese Snickers. Oddly enough they are exactly the same according to a fellow who I spoke to a few years ago who sold Snickers in Japan. At the time they were trying a smaller, less sweet (tastes salty, he said) Japanese version of Snickers. Despite my foreign love of sugary sweets, I liked it. The natives, however, did not and it quickly failed.

Tweaked at 1012 because I can never get it right the first time.


  1. When it comes to sweets, middle-aged Japanese women are guaranteed to react in two seperate ways depending on whether the sweet they are sampling is foreign or domestic. If it's a foreign sweet, they will at first say, "Umm, delicious...but it's rather sweet. Oh, actually it's very sweet--in fact, rather too sweet!" And her companions will all agree that the foreign sweet is much too sweet.

    If It's a Japanese sweet, she will say, "Umm, this is so Delicious! It's really incredibly delicious, and it has just the perfect degree of sweetness (ちょうどいい甘さ)." And then her companions will extoll the virtues of this not too sweet sweet.

  2. And all the while continuing to eat the much too sweet foreign sweet.